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Underwear and socks are the unsung heroes of a wardrobe — they make your favorite outfit feel comfortable, confident, and ready for anything. Whether you’re hunting for silky seamless panties, performance socks for a long run, or breathable everyday briefs, the right shop makes the difference. In this guide I’ll walk you through top US stores to shop, what to look for in fit and fabric, and practical tips so you never settle for “almost right” again.
Think about underwear and socks like the foundation of a house: if it’s solid, everything above it looks and feels better. The right pair prevents chafing, avoids visible lines under fitted clothes, wicks moisture during workouts, and can even extend the life of your outerwear. Spending a little time choosing the right shop and style saves time, money, and a lot of discomfort later.
Different stores excel at different things: luxe lingerie, affordable everyday basics, sustainable fabrics, or size-inclusive fits. Below are some go-to US retailers and what they’re best known for so you can match the store to your needs.
Victoria’s Secret is a familiar name for a reason: they offer a wide selection of bras, panties, and hosiery in a range of styles from everyday comfort to special-occasion lingerie. If you enjoy seasonal colors, lace details, and matching sets, this is a good place to browse. Sizing tends to run in traditional bra band measurements like 32, 34, 36, etc., measured in inches around the rib cage for a snug fit.
Aerie is popular for soft fabrics, inclusive sizing, and realistic model campaigns. Their underwear and socks are approachable, often made in cotton blends or modal, and priced for everyday replacement. If you want honest product photos and options that work for lounging or light exercise, Aerie has you covered.
ThirdLove stands out for data-driven fits and half-cup sizing. They focus on fit accuracy and comfort, offering bras measured by band inches and cup proportions so you can find a closer fit without guesswork. Their underwear lines are soft, low-profile, and designed for a barely-there feel under clothing.
Hanes is a go-to for wallet-friendly basics: breathable cotton briefs, sports bras, and durable socks. If you’re stocking a drawer with practical pieces that wash well, Hanes is a reliable pick. Their sport socks and cushioned athletic socks are designed for daily wear and workouts without a premium price tag.
Soma focuses on comfort and shaping, offering smoothing briefs, wireless bras, and soft fabric blends that work under fitted dresses. Their products tend to favor comfort without sacrificing a polished look, making them a smart choice for day-to-night transitions.
Nordstrom carries a wide assortment from intimate brands: luxury lingerie, sustainable lines, and mainstream options. The advantage here is selection — you can compare different brands and price points in one place. Nordstrom’s fit specialists (online and in-store) can help narrow choices if you prefer guidance.
Target’s private labels, like Auden, combine style and affordability. The brand delivers no-nonsense bras, comfortable underwear, and fun printed socks at a price point that makes refreshing your drawer easy. Target is great when you want contemporary styles without breaking the bank.
Amazon provides everything from mainstream brands to smaller niche labels, making it useful for comparison shopping. Look for verified reviews and clear size charts — and be mindful of sellers. If you need something quick or want to sample several brands, Amazon can be a convenient hub.
Fit is everything. A correct fit feels like it was meant for you — not tight, not loose, just supportive. Here’s how to measure and what to look for when shopping online or in-store.
To measure your bra band, wrap a soft tape measure snugly around your rib cage right under the bust; the number you read in inches is your band size (for example, 34 inches). For cup size, measure around the fullest part of your bust in inches and subtract your band measurement; the difference in inches gives you the cup letter in most sizing systems. Keep measurements in inches and double-check brand-specific charts because sizes can vary slightly by maker.
Panty sizes depend on waist and hip measurements. Measure the narrowest point of your waist and the fullest part of your hips, both in inches, then compare to the store size chart. Rise and coverage vary by style — a low-rise brief sits lower on the hips, while a high-rise will cover more of the waist area.
Sock sizes are often based on shoe size, but length descriptions like ankle (about 2 to 4 inches above the shoe line), crew (about 6 to 8 inches up the leg), and knee-high (roughly 14 to 18 inches) help you choose the right style for your shoes and outfits. For athletic socks, look at cushioning details measured in millimeters in some product pages; convert them mentally to how they feel underfoot rather than getting hung up on tiny numbers.
Fabric choice affects breathability, stretch, and how a piece feels against skin. Let’s break down common fabrics and when they work best.
Cotton is soft and breathable, making it a solid choice for daily wear. Look for cotton blends with a bit of spandex or elastane for stretch so your underwear keeps shape after several wears. Pure cotton socks are comfy for casual days but may retain moisture during intense workouts.
Modal and Tencel are smooth, breathable, and feel luxurious against the skin. They drape well and resist pilling, which is great for seamless underwear or soft bralettes. These fabrics are a favorite for people who want a silky feel without synthetic shine.
Materials like nylon and polyester blends excel at wicking moisture and drying quickly — ideal for running socks and sports bras. Modern blends often include antimicrobial finishes to reduce odor, which is a win for frequent exercisers.
If you’re looking for performance socks that manage odor and temperature, lightweight merino wool is surprisingly comfortable even in warm conditions. It’s breathable, resists odor naturally, and performs well for both hiking and daily wear.
Your underwear and socks should disappear into your outfit so you can shine. Here’s which styles to reach for depending on what you’re wearing.
Tight dresses, leggings, or slim pants call for no-show panties and seamless thongs or briefs. These styles are cut and finished to minimize lines and stay hidden — great for a smooth silhouette when fitted clothing demands it.
Sports bras with a wide band and moisture-wicking fabric keep breasts supported during exercise, while cushioned athletic socks with arch support reduce impact and friction in sneakers. Look for compression or semi-compression socks if you stand for long hours or travel frequently.
Smoothing briefs and shaping bodysuits provide a polished foundation under formalwear. Choose pieces with breathable panels and a comfortable band in inches that won’t dig into your waist during a long event.
Proper care keeps your favorites ready to wear. Wash on a gentle cycle or by hand in cool water, use a mild detergent, and air dry when possible. If you must use a dryer, pick a low-heat setting; excessive heat can shrink elastic and warp the fit in a matter of washes.
More brands are offering sustainable fabrics and size-inclusive ranges, which is a great trend to support. Look for certified organic cotton, recycled blends, and transparent manufacturing practices. Brands like Pact, Girlfriend Collective, and smaller specialist labels are focused on reducing environmental impact without compromising comfort or style. Inclusive brands also expand cup ranges and offer a wider set of band sizes measured in inches, so more people find a true fit.
Smart shopping means comparing price per wear and reading reviews. Department stores often run sales where you can try premium brands at a discount, while outlets and seasonal promotions at brand sites can yield excellent value. If you like sampling new labels without commitment, multi-pack essentials (like 3- or 6-packs of cotton briefs or socks) spread the cost across multiple wears and usually offer the best price per piece.
Before checkout, run a quick checklist: confirm measurements in inches, check fabric composition, read customer reviews about fit, and note return/exchange terms. A little prep up front saves the hassle of returns and ensures the pair you pick becomes a staple, not a regret.
Underwear and socks might feel small in the moment, but their daily impact is huge. Investing in a mix of comfortable basics, a few special pieces, and a couple of performance items tailored to your activities pays off in confidence and comfort. Mix and match stores based on what they do best — basic replacement pieces from budget-friendly labels, trend and lace from specialty lingerie shops, and performance socks from athletic brands — and you’ll build a drawer that supports every part of your life.
Conclusion: Whether you prefer cozy cotton briefs from a mainstream retailer, precision-fitted bras from a direct-to-consumer brand, or high-performance socks for long walks, the perfect pair is out there. Use size charts in inches, prioritize fabric for your lifestyle, and don’t be afraid to try a few stores until you find the ones that fit your body and your budget.
| Underwear & Socks - Other | Price | |
|---|---|---|
| Superior Aria Turkish Cotton Solid Heavyweight Hazelnut Bath Sheet Set Of 2 | $ 75,- |
