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Buying the right exercise machine isn't just about flashy specs or a glossy ad — it's about finding equipment that fits your body, your budget, and the space you have at home. Pick a treadmill with a 60-inch belt if you run, or a compact rowing machine if you prize storage. The wrong choice can turn a hopeful fitness plan into a dusty corner decoration, so I always recommend a little homework before you drop serious cash.
There are dozens of places to buy fitness gear in the US, from big-box retailers to specialty strength shops and online marketplaces. Below I break down popular options you’ll see again and again — what they do well, which shoppers they fit, and what to watch out for. These picks cover treadmills, ellipticals, rowers, strength racks, and full home-gym bundles.
Dick’s is a solid go-to for families who want a mix of name-brand cardio and beginner-friendly strength gear without shopping across multiple sites. You’ll find treadmills, ellipticals, and packaged weight sets from recognizable brands, and seasonal sales can shave off a sizeable chunk of price. It’s a good place to test gear in-store if you prefer to step on a treadmill or pick up a dumbbell before deciding.
Academy often competes on price for midrange cardio machines and package deals. They carry a mix of home-gym bundles, adjustable dumbbells, and boxing gear, making them a good fit if you want versatility for a modest budget. Academy tends to have strong clearance events, so timing a purchase around a holiday sale can net real savings.
Walmart is great for budget-conscious shoppers who want simple, no-frills cardio and strength equipment. You’ll find affordable treadmills, recumbent bikes, and multi-function “all-in-one” machines that are perfect for light to moderate use. If you're buying for light workouts, renting space in your garage, or outfitting a dorm room, Walmart offers very competitive entry-level options.
Target fills the need for compact, design-forward fitness items. Think adjustable weights, yoga accessories, and compact ellipticals for apartment living. Target’s selection isn’t as deep on commercial-grade machines, but their curated midrange picks work well when style and footprint matter as much as performance.
Amazon is the marketplace of choice for everything from adjustable dumbbells to premium cardio machines. The advantage is huge selection plus user reviews that can help separate hype from reality. Watch for counterfeit listings and always read recent reviews. Prime shipping often makes bulky items more accessible, and you can compare dozens of models side-by-side without leaving your couch.
Rogue is the go-to for serious strength training and garage gyms — think power racks, competition barbells, and heavy bumper plates. If your workout revolves around squats, deadlifts, and Olympic lifting, Rogue’s built-for-purpose gear is worth the investment. Their products are often priced higher, but they hold up under regular, heavy use and are popular in CrossFit and strength communities.
Brand stores like Bowflex and NordicTrack/Bowflex’s parent lines focus on integrated systems — machines that include app subscriptions, live classes, and compact all-in-one solutions. They’re great if you want an ecosystem: treadmill plus virtual coaching, or a home gym with guided workouts. Expect higher initial prices, but the hardware + software combo can replace a personal trainer for some people.
If you want commercial-built equipment that lasts through heavy daily use, Life Fitness and Precor are top-tier brands. They typically sell through dealers and fitness professionals, and their machines are common in boutique studios and corporate gyms. These are premium buys designed to last for years with minimal wear, but you’ll pay for that longevity.
Comparing machines can feel like decoding a foreign language: horsepower here, weight capacity there, belt length, flywheel pounds. Start by listing what matters most to you — space, max user weight, noise level, and warranty length. Use consistent units (I prefer feet and pounds) so comparisons aren’t misleading. For example, on treadmills, check the belt length in inches: a 55-inch belt is fine for walkers, while runners should aim for 60 inches or longer.
Not everyone needs a $3,000 treadmill or a commercial squat rack. Below are sensible choices by price tier that match common goals and budgets.
If you’re staying below $500, look for adjustable dumbbells up to 50 pounds, basic foldable treadmills suited for walking, or compact rowing machines. These are perfect for getting started or for small spaces. Keep expectations realistic: build materials will be lighter and warranties shorter, but careful selection can still deliver years of reliable use.
Midrange is where value and durability meet. Expect sturdier treadmills with longer belts (56–60 inches), magnetic or air rowers with smooth action, and commercial-style adjustable benches with 600–700 pound capacities. This is often the sweet spot for home gyms: equipment that feels solid but doesn’t break the bank.
Premium gear includes commercial treadmills with strong motors, integrated screens, and robust frames; full home gyms from major brands; and high-end rowers and bikes with realistic resistance. These machines are built for daily heavy use and often include subscription features, premium warranties, and a refined user experience.
You’d be surprised how often people misjudge the space a machine needs. Take a tape measure and plan for clearance: a treadmill may need 6–8 feet of length and 3–4 feet of width, plus extra room behind for safety. A power rack needs at least 7 feet of height if you want to lift overhead comfortably. If you have a 10 ft by 12 ft garage, you can comfortably fit a rack, bench, and some storage — but not a full commercial treadmill and a rowing machine side-by-side without creative layout.
Used equipment can be a bargain, especially for sturdy pieces like plates, bars, and racks. Inspect bars for straightness, check bearings, and test electronics on treadmills and ellipticals before you commit. New gear typically comes with warranties and tech support, which matters for machines with screens and motors. If you buy used, factor in delivery and possible repair costs — an older treadmill motor or a worn belt could cost a few hundred dollars to fix.
When ordering heavy gear, check delivery options and assembly services. Many stores offer in-home assembly for an extra fee; others leave big boxes on your curb. If you don’t want to wrestle with a 200-pound treadmill alone, plan on hiring assembly help or choosing a retailer that offers white-glove service. Also think about stairs — moving a machine upstairs can add complexity and cost, so measure doorways and stair widths in feet and inches ahead of time.
Warranty terms vary wildly. Motor warranties on treadmills might be 1–10 years, whereas electronics and labor often have shorter coverage. For strength gear, look for solid frame warranties and replaceable parts like bushings and bearings. Regular maintenance — tightening bolts, lubricating belts, and replacing worn pads — extends life and keeps performance consistent. If you invest in a premium machine, factor in annual maintenance as part of ownership costs.
Want to get the best bang for your buck? Buy off-season (late winter and fall often have sales), sign up for store newsletters for exclusive coupons, and compare prices across retailers. Consider buying strength basics new (bars and plates hold value) and cardio equipment used if you’re on a tight budget. Also, bundle purchases: stores sometimes discount when you buy a bench and rack together or select packages that include weights and bars.
If you can, try machines in person. Walk on several treadmills at a 3–4 mph pace, then jog if you plan to run. For ellipticals, check stride length in inches and listen for squeaks. On strength equipment, test bench comfort and rack stability. Bring a short workout: a set of bodyweight squats or a few minutes of jogging will reveal a lot about comfort and stability.
If you’re building a basic home gym for strength training, start with a power rack, an Olympic barbell, 300–400 pounds of plates, and a good adjustable bench — that will handle everything from squats to presses. For cardio-focused goals, choose a treadmill with at least a 60-inch belt or a rower with a smooth, resistance flywheel. If space is tight, prioritize adjustable dumbbells and a foldable bench — they take little room but deliver big results.
Shopping for exercise machines doesn’t have to be overwhelming. Match gear to your goals, measure your space in feet and inches, compare specs consistently, and shop retailers that align with your priorities — budget, warranty, or specialty strength. Whether you prefer to buy from big-box stores for affordability or specialty dealers for heavy-duty gear, planning ahead keeps you from making a rushed purchase you’ll regret.
Conclusion: With some research and a clear plan, you can find great deals on exercise machines across US stores — from budget-friendly big-box options to premium commercial-grade dealers. Measure, compare, and try before you buy when possible. Your next workout setup should be the one that actually gets used, not the gear that ends up collecting dust.
