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You might be wondering why anyone would send a postcard when a text or an email takes two seconds. But postcards are like a handshake that fits in your mailbox — tangible, memorable, and personal. Whether you're promoting a local event, sending a vacation hello, or including a postcard in a direct-mail campaign, that small piece of cardstock can stop a thumb-scrolling thumb and create real connection.
Cerqular is one of the names that appears when you search for specialty postcard suppliers, especially if you're hunting for regionally themed designs. For example, their "Explore Arizona Parks Postcard Quantity Single" leans into local imagery and storytelling, making it perfect for tourism boards, park gift shops, and visitors who want a keepsake in their hands. When a postcard captures a landscape or a landmark in a single snapshot, it becomes a pocket-sized ambassador for a place.
When evaluating a postcard from Cerqular or similar boutique sellers, check the dimensions (often 4 x 6 inches or 5 x 7 inches), paper weight (commonly 14 pt to 16 pt or coated 100 lb stock), and whether the image area bleeds to the edge. Those details make a difference: a heavier stock feels premium in your hand, and full-bleed printing looks more professional.
If you want options beyond one boutique maker, the US market is crowded with excellent choices. Big-name printers and office suppliers give you quick turnaround and scale, while boutique shops add personality. Here are reliable options to consider, depending on your budget and needs.
Vistaprint is a go-to for many small businesses because of its easy online design tools and frequent sales. You can choose sizes like 4 x 6 inches or 5 x 7 inches, select paper weights in pounds or points, and pick finishes like gloss or matte. They balance price and quality, and they're great if you want templates and fast design help.
Moo focuses on premium feel and design-forward products. If you're after thick cardstock (think 32 pt or higher) and unique finishes like silk coating, Moo is worth a look. Their print quality tends to be excellent, making postcards that feel like mini art prints — ideal for high-end promotions or boutique shops.
Staples and Office Depot (including OfficeMax locations) are practical if you need same-day pickup or small runs quickly. They may not match boutique printers for specialty finishes, but for quick 4 x 6 inch runs or standard 5 x 7 inch postcards on 14 pt stock, they deliver convenience you can’t beat.
Formerly known as Kinko's, FedEx Office is built for businesses that need dependable printing with in-store support. Their postcard offerings are solid for marketing postcards and event invites, and you can usually get proofing help from the staff if you're less comfortable with design files.
If you’re buying pre-printed souvenir postcards or blank packs for DIY projects, Amazon and Walmart have massive inventories. These retailers are best for low-cost bulk packs and quick, familiar purchasing experiences. Keep in mind that quality varies widely between brands sold on marketplace platforms.
Size and stock determine how your postcard feels and how it performs in the mailbox. Are you aiming for a budget-friendly mass mailer or a keepsake that people will hang on a fridge? Your choice of inches and pounds will steer the impression your postcard makes.
The most common postcard sizes are 4 x 6 inches (compact and cheaper to mail) and 5 x 7 inches (more visual real estate). For standout pieces, 6 x 9 inches or 5.5 x 8.5 inches give you room for bold imagery and messaging. If you want to mail via standard postcard rates, check USPS size restrictions — but if you’re handing them out or including them in packages, feel free to go larger.
Paper weight is often described in points (pt) or pounds (lb); heavier paper feels more premium. A common choice for postcards is 14 pt to 16 pt, while premium postcards can be 24 pt to 32 pt or more. Finishes like gloss make colors pop, while matte offers a classy, tactile feel. Coated papers, silk finishes, and uncoated stocks all convey different vibes — glossy for vibrant photos, matte for sophisticated branding.
Great design is half the battle. You can have the best paper and the most eye-catching image, but if the message is muddled, your postcard won't pull its weight. Keep design practical, clear, and aligned with your goal — brand awareness, event attendance, or direct response.
On the front, put your most compelling visual and a short headline or call-to-action. Make that image and headline work together like a magnet. On the back, prioritize readability: include a clear call-to-action, contact or website info, and a small area for a message if needed. Don’t cramp your copy — white space is your friend.
High contrast improves readability at a glance. Use bold typography for headlines and a simpler sans-serif for body copy. Keep colors consistent with your brand but remember that high-saturation images often print differently than they appear on screens, so request a proof if color accuracy matters.
Different printing methods deliver different looks. Digital printing is fast and economical for short runs, while offset printing is cost-effective for large quantities and offers consistent color fidelity. Special finishes like UV coating, foil stamping, or raised inks add tactile drama but increase cost.
Digital is your friend for low quantities (say under 1,000 pieces) and variable data printing — think personalized postcards. Offset shines for large print runs — the per-piece cost drops significantly once you’re printing thousands. If you need exact color matching for a corporate logo, offset often performs better.
Printing can get pricey fast, but a few smart choices can keep costs down. Consider trimming unnecessary extras, scaling up quantities to lower per-unit cost, and choosing standard sizes to avoid special-fee cuts. Also, compare quotes from a boutique like Cerqular against the big providers — small differences add up at scale.
Ordering in bulk usually reduces the per-card price but increases upfront cost. A useful strategy is to order a small sample run of 50 to 100 postcards to test response, then scale up if the concept works. Many printers offer discounted sample packs or proof prints so you can check feel, color, and layout before committing to a large order.
Don’t box postcards into a single role — they’re versatile tools. Use them as in-store signage, event passes, loyalty punch cards, product inserts, or mini art prints. A postcard can be the surprise element in a subscription box or a physical business card for artists and creative professionals.
Try a postcard campaign with a scannable QR code linking to a timed offer or RSVP page. Partner with local businesses to create limited edition postcard swaps, or include a postcard as a thank-you insert with purchases. The tactile quality of a postcard makes it perfect for capturing attention where digital ads struggle.
More customers expect responsible sourcing. If sustainability matters to your audience, look for recycled content papers, FSC-certified stocks, or soy-based inks. Recycled papers can still look and feel great, and they lower the environmental footprint of your marketing efforts.
Recycled and uncoated papers often have a warmer, more natural look that fits artisanal brands. They may cost a bit more or have subtle color differences compared to bright white coated stocks. If sustainability is core to your brand, the trade-off is usually worth it — your audience will notice and appreciate the authenticity.
Before you hit print, always run a preflight check. Proofing saves time, money, and awkward surprises. Look at margins, bleed settings, color profiles, and text hierarchy. If you can order a physical proof, do it — seeing and touching the actual card beats pixels every time.
Watch out for low-resolution images (anything under 300 DPI can look fuzzy), text too close to the trim edge, and RGB files sent where CMYK is expected. Also confirm whether the printer expects files with bleed and crop marks, and ensure fonts are embedded or converted to outlines to avoid font substitution errors.
Here’s a short checklist to keep you calm and confident: confirm final dimensions in inches, choose the correct stock weight in pounds or points, select your finish, verify colors in CMYK, request a proof, and confirm turnaround time. That process keeps surprises to a minimum and helps your postcards arrive exactly as you imagined.
Track response rates if you’re using postcards for marketing — a declining response suggests it’s time to refresh the design, change the offer, or tweak your mailing list. Even for souvenir postcards or keepsakes, rotating designs seasonally or by theme keeps things fresh and collectible.
Need ideas? Check local tourism boards, art prints, and vintage postcard collections for layout cues and color palettes. Online platforms like Behance, Dribbble, and design blogs showcase what’s working now. Templates from Vistaprint or Moo can get you started fast, and many graphic designers specialize in postcard layouts if you want custom work.
Canva, Adobe Express, and built-in design tools from major printers provide drag-and-drop simplicity and postcard templates sized to standard inches. They’re perfect when you want professional-looking output without wrestling with professional software.
Whether you pick a boutique creator like Cerqular for regional charm, a platform like Vistaprint for ease, or a premium house like Moo for heirloom-quality prints, the right postcard comes down to your purpose, budget, and audience. Think of your postcard as a pocket-sized billboard and a personal note rolled into one — it should shout, whisper, and invite at the same time.
If you’re ready to create, start with a clear objective, pick your size in inches, choose a paper weight, and solicit a proof. Test a small run, measure results, then scale. With the right mix of design, paper, and distribution, your postcards will stop the scroll and earn a place on someone’s fridge — and that’s a success worth printing.
Conclusion: Postcards remain a low-tech tool with high impact. From Cerqular’s local-focused pieces to the mass capabilities of national printers, there’s a solution for every need. Choose the size in inches and paper weight in pounds that fit your goal, design for clarity and contrast, and test before you commit to large quantities. Your mailbox can still surprise and delight — don’t let it be a missed opportunity.
| Post Cards | Price | |
|---|---|---|
| 4.25x6 Custom Photo Postcard | $ 0,98 | |
| 5x7 Custom Photo Postcard | $ 1,03 |
