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If you're anything like me, marshmallows are the tiny clouds of joy that make s'mores sing, Rice Krispies treats nostalgic, and hot chocolate feel like a warm hug. But not all marshmallows are created equal. From jumbo camping-style pillows to zero-sugar gourmet bites and vegan alternatives, the market is surprisingly diverse. This guide walks you through the best places to buy marshmallows in the US, what to look for in each type, and practical tips for roasting, baking, and storing — all in a friendly, easy-to-follow way.
Think marshmallows are just for campfires? Think again. They’re versatile baking ingredients, texture enhancers, and a quick way to add sweetness and charm to desserts. Whether you want gooey s'mores by the fire, soft centers in cupcakes, or a quick dessert topping, marshmallows pull double duty. Plus, specialty marshmallows now come in flavors, sizes, and dietary-friendly formulas that fit modern kitchens and diets.
Looking for the perfect bag? Several retailers consistently stock a wide range of marshmallows — from classic grocery brands to artisan makers. Here’s a quick rundown of reliable places to shop, both in-store and online, so you can pick marshmallows that suit your recipe and budget.
Walmart is a go-to for many because of price and convenience. You’ll often find large economy bags like Jet-Puffed Jumbo Extra Large Marshmallows in a 1.5 lb bag — perfect for families, parties, or serious s'mores enthusiasts. Walmart also stocks specialty and diet-friendly options; for example, Know Brainer Max Mallow Burnt Caramel is marketed as a zero sugar, low-carb marshmallow alternative for folks watching carbs — ideal for those who want the sweet experience without the sugar spike. If you want big value without breaking the bank, Walmart is a solid starting point.
Amazon marketplace gives you access to national brands, small-batch artisans, and international flavors. If you're hunting for unusual flavors or seasonal marshmallows (like maple bacon or pumpkin spice), Amazon makes it easy to compare reviews and prices. Prime users can get fast shipping, and bulk purchases often come with discounts — handy if you’re catering to a crowd or stocking up for a long camping season.
Target tends to carry fun seasonal marshmallows and collaborations that you won’t always see at large grocery chains. Think themed holiday packs or Instagram-friendly shapes and flavors. Target stores and Target.com are great spots to discover limited-edition varieties, and their store brands can be a cost-effective alternative when you want a balance of quality and value.
If you prefer cleaner ingredient lists or vegan products, Whole Foods and Trader Joe’s are worth a stop. You’ll often find marshmallows made with natural flavors, no artificial colors, or gelatin-free formulas (vegan marshmallows use plant-based gelling agents). These stores are a good pick when ingredient transparency matters — especially for dietary restrictions or when you’re making desserts for guests with allergies.
Regional supermarket chains like Kroger and Safeway regularly run promotions on seasonal items and back-to-school staples. Their store-brand marshmallows can match national brands for sweetness and texture at a lower price, and loyalty programs often yield coupons or digital discounts. Don’t underestimate local chains and grocery co-ops — they can have unique local producers on their shelves, too.
If you’re hosting large gatherings or just love to save, wholesale clubs like Costco offer mega-size packs that can be far cheaper per ounce. A membership is worth it when you plan to use marshmallows for big batches of Rice Krispies treats, campfire season, or a family barbecue lineup. Just remember to store extras properly so they don’t dry out.
Not all marshmallows fit the same purpose. Before you toss a bag into your cart, ask yourself: roasting, baking, or garnishing? Here’s how to pick the right type for the job.
Big marshmallows give you that iconic s'more experience — think a Jet-Puffed Jumbo that roasts slowly and gets gloriously melty in the middle. Smaller minis are perfect for melting evenly in recipes like Rice Krispies treats or for decorative purposes on cupcakes. Pack sizes are often measured in ounces or pounds; for example, a 1.5 lb bag contains enough jumbo marshmallows for multiple campfire nights and several baking sessions.
For low-sugar diets or special eating plans, sugar-free marshmallows have arrived. Products like the Know Brainer Max Mallow Burnt Caramel promise zero sugar and low carbs while offering a caramel twist — an interesting option if you're cutting sugar but still craving a campfire-style treat. Keep in mind that texture and meltability can differ from classic versions, so test them in recipes before committing to a full batch for guests.
Traditional marshmallows use gelatin, but vegan options replace it with agar-agar or other plant-based stabilizers. Texture can be slightly different — sometimes chewier — but modern formulations do a great job mimicking the classic fluffed center. Whole Foods, specialty brands, and online sellers are good places to find these alternatives.
Picking the right marshmallow depends on what you plan to do with it. Want a gooey middle? Need even melt for baking? Here’s a simple breakdown to guide you.
Go jumbo. Large marshmallows roast evenly over a low flame, giving you a caramelized exterior and a melted interior without burning too fast. If you’re camping, pack a 1.5 lb bag for a family of four and you’ll be covered for several nights.
Mini marshmallows blend better into batters and toppings, melting evenly. They’re ideal for Rice Krispies treats (where they’re the binder) and for marshmallow frostings because they create a smooth, glossy finish when melted with butter or cream.
Look for flavored or artisan marshmallows. Think espresso, toasted coconut, or burnt caramel — they bring an elevated twist to plated desserts and dessert cocktails. Bars and upscale bakeries often use these to complement flavor profiles without overwhelming the overall dish.
Want your marshmallow-based treats to come out perfect the first time? Here are practical, kitchen-tested tips I use every time I bake.
Classic ratio: 6 cups of cereal to 4 cups of mini marshmallows makes a reliably chewy pan. Melt the marshmallows with 3 tablespoons of butter in a saucepan over low heat, stir until smooth, then fold in cereal and press into a 9x13-inch pan. Cool for 10 to 15 minutes before cutting so they set without becoming rock-hard.
Microwave in 15 to 20-second bursts on medium power, stirring between bursts to avoid scorching. On the stovetop, use a double boiler or a heavy-bottomed saucepan on low heat with a tablespoon or two of liquid (milk or butter) to smooth the melt. If your marshmallows seize, a splash of corn syrup can help restore silkiness.
Marshmallows are surprisingly low maintenance. Keep them sealed in an airtight container at room temperature away from heat and humidity. Stored properly, they’ll stay fresh for several months. If they start to dry out, a slice of bread in an airtight container overnight can help rehydrate them — weird hack, but it works. For long-term storage, you can freeze them in a sealed bag for up to 6 months; thaw at room temperature before opening the bag to avoid condensation.
Seasonal flavors pop up around holidays: pumpkin in fall, cinnamon during winter holidays, and fruity flavors in summer. Check specialty candy shops, local confectioners, and online marketplaces. Food festivals and farmers markets are also surprising sources for small-batch, handcrafted marshmallows that double as gift-worthy treats.
Want the best bang for your buck? Compare unit prices — cents per ounce or per pound — rather than the sticker price. A 1.5 lb bag at Walmart or a bulk pack at Costco can often be cheaper per ounce than smaller retail bags. Watch for store coupons, manufacturer rebates, and digital apps that offer time-limited discounts. Buying during off-season (when s'mores demand dips) can net better deals on seasonal varieties.
Marshmallows are a choking hazard for very young children. Always supervise kids during roasting or snacking, and consider cutting jumbo marshmallows into smaller pieces for toddlers. When roasting, use long skewers and keep a safe distance from open flames to avoid burns. A little preparation and supervision go a long way in keeping the whole experience fun and safe.
Marshmallows are more than a nostalgic treat — they’re versatile ingredients that can be adapted to fit diets, recipes, and occasions. Big-box retailers like Walmart give you value and reliable favorites like Jet-Puffed Jumbo in 1.5 lb bags, while specialty shops and online marketplaces offer gourmet and dietary-specific options like zero sugar or vegan marshmallows. Whether you’re aiming for the perfect s'more, the best Rice Krispies treat, or an elegant dessert garnish, there’s a marshmallow out there made for the job. So next time you wander down the baking aisle or scroll online, you’ll know exactly what to look for.
| Marshmallows | Price | |
|---|---|---|
| Peeps Marshmallow Snowmen Christmas Candy 3 Count 1.5 Ounce | $ 2,54 |
