Airlines
Airports
Satellites
Launchers hardcover
This book contains 45 case studies of aeronautics and space companies including: aeromexico airbus airbus military company air france airnewco.Com american airlines aviation week & space technology boeing bombardier cfm international dassault eads easyjet eurocopter eurofighter executive jet falcon latécoère lufthansa technik medjet myaircraft.Com paris air show qualiflyer rolls royce servair sea launch sicma aeroseat singapore airlines skyteam snecma spot image star alliance starsem swissair thai airways turbomeca virgin atlantic weber aircraft zodiac. The deregulation of the airlines that began in the united states in the 1980 s has gradually spread to different countries. The resulting drop in prices stimulated development in aeronautics production thereby increasing competitiveness. Today the concentration of companies in the sector the appearance of new information technologies and market globalization have speeded up the transition from product orientation to customer orientation . Aerospace marketing management is a marketing manual devoted to: -the aeronautics sector: parts suppliers aircraft manufacturers and airlines -the space sector: suppliers integrators and service providers. It presents the essentials of marketing from basic concepts such as segmentation positioning and the marketing plan to the product policy pricing distribution and communication. This book also includes specific chapters on project ma...
Brand: Springer Us
