Combo includes the following three books:. Book 1: digital marketing essentials you always wanted to know isbn-13: 978-1949395747 . This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.. After reading this book, you will be able to understand:. What is digital marketing . Create a content marketing framework. Critical components of social media marketing. Key metrics for digital marketing success. Click here to learn more about the book.. Book 2: marketing management essentials you always wanted to know: second edition isbn-13: 978-1949395792 . This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:. Define marketing management in an organization, understand its functions and elements. Know the business responsibilities of a marketing manager and marketing department. Describe tools that can help you navigate your role as a marketing manager. Understand the relationship between strategy and marketing. Know how to use marketing to manage customer relationships. Click here to learn more about the book.. Book 3: business strategy essentials you always wanted to know: second edition isbn-13: 978-1949395778 . This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:. D...
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